Jon's Advertising Portfolio
Underwater World

Some Ads I did for a school project aiming to promote Singapore’s Underwater World.

Text: SOFT, MESMERIZING AND QUITE OUT OF THIS WORLD

Jellyfish are the closest we have to aliens alright, they don’t
have hearts or brains and look just like flying saucers. How
do they eat, swim or even know where to go? Come explore
the secrets of the jellyfish and hundreds of other marine life
at the Underwater World.

Text: SEARCHING FOR A STAR? LOOK DOWN

A different kind of star occupies the watery world down
below. Most stars you see have only five arms, but this
one can have up to fourty arms and if an arm gets severed,
it can regenerate the whole limb. Come explore the secrets
of the starfish and hundreds of other marine life at the
Underwater World.

Text: COME FACE TO FACE WITH A KILLER

The stingray caused the death of a very famous crocodile
hunter, but is it really a killer or just misunderstood? Usually,
the stingray doesnt use it’s barb at all. It spends most of the
time inactive, so what caused it to attack? Come explore the
different faces of the stingray and hundreds of other marine
life at the Underwater World.

Text: DRAGON, HORSE OR FISH? IT’S NONE OF THOSE

This creature hides its identity perfectly with its ornately
camouflaged body. Apart from looking different, they act
different from alot of other creatures too. When the sea
dragons lay eggs, its the male that looks after them, not
the female. Come explore the mysteries of the sea dragon
and  hundreds of other marine life at the Underwater World.